Hello there! I’m a Creative Director with nearly two decades of PR/Marketing expertise, working both in agency & in-house roles.

I specialize in earned creative ideation, identifying relevant cultural moments/trends and connecting them to brands in impactful, attention-grabbing ways, as well as building teams and tools to help colleagues and clients do the same.

I love taking a culture-first approach to everything I work on — find an opportunity that already exists in culture, add tangible value to it, and keep it simple. It’s a creative process that’s easier, more efficient, and fun for everyone involved!

I’ve used this approach to execute a variety of award-winning campaigns for all sorts of brands, from Alka-Seltzer, Anheuser-Busch, Waterloo, The Coca-Cola Company, Dr. Scholl’s, Mattel, Royal Caribbean, Snickers, and many more.

Most of my career has been based in NYC, but I currently live in Las Vegas, Nevada, where you’ll find me hiking and exploring the great outdoors whenever I’m not working.